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In February 2020, Perform[cb], a new powerhouse tech brand, emerged when Sarasota-based Clickbooth rebranded and integrated its three brands – Clickbooth, Adperio, and Ignite OPM – thus establishing a comprehensive performance marketplace for marketers, advertisers, affiliates and partners through the power of technology.

Combining the forces of three industry trendsetters into one, the team has earned themselves industry recognition through providing their clients a seamless integration of each of their formerly siloed offerings using the company’s proprietary PerformLEAPTM technology, which hosts performance marketing tools unlike any other, such as proactive fraud monitoring, smartlink technology, real-time reporting and tracking, and more.

Serving some of the top brands in the world such as CapitalOne, Robinhood and Tempur-Pedic, among others, Perform[cb]’s customizable business solutions – tailored to an individual client’s needs – have proven to be an essential tool for the industry, boosting client sales by nearly 300% in the last year alone since its rebrand.

Voted the top CPA Network in the world for five years running by mThink, Perform[cb]’s world-class technology and proven results for its clients have only furthered Sarasota County’s reputation for both technological innovation and its startup culture.

Sarasota has been ranked as the second-best small city in the nation for starting a business by Verizon, and companies like Perform[cb] have become a crucial part of the entrepreneurial culture drawing many technology startups to migrate to the area. This is demonstrated by its own acquisition of two Colorado startups to form the rebranded company, as well as recent moves from CrossBorder Solutions and OPSWAT to the nearby Tampa Bay and St. Petersburg areas, respectively.

“We view the opportunity for growth in Sarasota as greater than many of the other hotbed areas in the country,” said Perform[cb] CEO Erin Cigich.

She believes the area is home to more tech companies than one might think, all of which form a supportive and collaborative network that can lean on one another. “Sarasota tech companies are very collaborative, open and welcoming, and want to see other tech businesses flourish. We call each other to work on issues and even partner on joint initiatives.”

Recognized as the Tampa Bay Business Journal’s No. 2 Best Places to Work in 2019, the supportive, innovative and collaborative culture emblematic of the Sarasota area can also be found within the company.

“From a team perspective, we recruit nationally for talent and often find that once people see what Sarasota has to offer – from the beaches and parks to work-life balance and top-rated schools – recruitment is easy,” Cigich explained.

With Cigich citing her team as the driving force behind the company’s success, it’s clear to see companies like Perform[cb] that are attracting top talent and forming innovative collaborations will be crucial for growing both Sarasota and The Corridor region’s influence in the startup ecosystem.

Images courtesy of Perform[cb]

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