“If the software and tools we need don’t exist, we write new software and create new tools.”
This is the philosophy of Sarasota’s Hoyt Architects, which established its Hoyt Architecture Lab (HAL) design studio for the research and development of virtual reality, 3-D visualization and interactive applications for real estate development and urban design.
In 2016, the company IMERZA spun out of HAL as an independent venture. IMERZA applies virtual reality and other bleeding edge technology to help potential buyers visualize and learn about properties for sale, while enabling real estate sales and leasing centers to more easily showcase their properties. Using a head-mounted display, customers can explore the interior floor plans and exterior façade of their next home or business location as if they were on-site. And, through continuous development of applied artificial intelligence analytics, IMERZA can incorporate site-specific factors like vehicle and pedestrian traffic, time of day and weather simulations, allowing its clients to experience, monitor and analyze a full experiential environment in real time.
“There hasn’t been a single client we’ve worked with who hasn’t been absolutely impressed and amazed at what we can do for them – both in the visual sense and by how it’s transformed their business,” said Dorian Vee, co-founder and CTO for IMERZA, which experienced a three-times sales increase last year alone.