Living in Johannesburg at 8 years old, Greg Ross-Munro, CEO of Sourcetoad, built things with his grandfather, who taught him how to code.

As a teenagerGreg and a friend built a car racing game that they sold on 5.25” floppy discs for a couple of dollarsHis talent for software development blossomed from there.

Five years later, Greg and his family moved to the United States, where he attended the University of South Florida. He built, and then sold, a startup software engineering firm before he was presented with a job opportunity at an investment bank.

Greg’s boss at the time sensed his entrepreneurial spirit and encouraged him to start what is now Sourcetoad. Sourcetoad began as a consulting firm, but the path of the company changed into so much more when a client asked them to build a smart TV interface for their cruise ships.

“For the last 3 years, we’ve been really focusing on the cruise industry. We’ve built a lot of unique software for a unique industry that has interesting challenges. It’s been a lot of fun,” Greg shared. Outside of that industry, Sourcetoad’s software framework has a variety of applications, from truck fleet management to monitoring air conditioning units across an entire school district.

But the best parts of Greg’s job are focused on his team and his Florida location“Everybody is really good at what they do. As a matter of fact, everybody is significantly better at their job than what I could do in the same position,” he said, adding, “I think the thing that [also] keeps me here, at least in the Tampa Bay area, is because it’s a really beautiful place to live.”


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